Our purpose At The Core Of VF

Our purpose is our starting point, our endpoint, and it keeps us on point, glowing at the heart of every decision we make.

We power movements of sustainable and active lifestyles for the betterment of people and our planet. This is our purpose. It is why we come to work every day.

We are a global community of movement makers, and our purpose is supported by three movement territories that address important societal challenges:

Free To Be: Building a movement of belonging. Because our differences unite us.

Worthy Work: Restoring the value of trade careers. Because work dignifies us.

Outside Matters: Protecting outside spaces. Because nature humanizes us.

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