We’re not just willing to change; we’re made for it. Unravel the spool to see how we got to where we are today. Our past is a part of the fabric of VF, and we should never forget where we came from.
Vanity Fair Mills goes public.
Vanity Fair Mills acquires the H.D. Lee Company—the former Lee® brand. Our name changes to VF Corporation to reflect an increasingly diverse product line.
VF Corp purchases Blue Bell Holding Company, Inc. for $762 million and adds Wrangler®, Rustler®, Jantzen®, JanSport®, and Red Kap® to its portfolio. This acquisition doubles VF’s size and makes it the largest publicly held clothing company. VF becomes one of the two largest jeans makers in the world, with 25% of the $6 billion market.
We’re still writing our history with associates around the world. We can’t wait to fill in the next decade and beyond together.
Until then, unwind more of our story in Issue 3.